Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Requirements and Qualifications
Bachelor’s degree in marketing, communication, or related field
1-2 years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills
Education:
• Bachelor’s / Master’s (Preferred)
Location:
• Noida, Uttar Pradesh (Preferred)
Source
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