Key Responsibilities:
Brand Marketing and Public Relations:
Developing our innovative brand to ensure our staff, customers and digital profile across allstakeholders consistently reflect our values and proposition
Work with the leaders on driving our PR activities- to raise further our profile with our key targetaudiences
Strategize and implement creative ideas, surveys for uplift of our Brand.
Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies
Product Marketing (Business Segment & Partner Marketing along with Campaign Management):
Understand & Segment the potential customer base for each segment and develop customized marketing opportunities.
Own Ideation & Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments. This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc.
Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns
Plan Segment/Channel/Partner specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors.
Research & Analytics (to understand target segments and to penetrate with effective segments)
Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them
Research the sector, market trends, customer attitudes, competitors and bench marking best practices. Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level.
Automate relevant marketing initiatives/campaigns relevant data-based tracking for every campaign/marketing initiative
Post-Acquisition Customer Engagement:
Orchestrating internal and external communications through multiple channels and successfully achieving desired impact.
Actively generating customer insights to ensure business decisions are taken in view of customer expectations.
Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories.
Desired Skills and Experience:
– Should hold an MBA from premier institute (XIMB, IMI, NMIMS, MICA, SP Jain, IIFT, etc) with 4-6 years of experience preferably from the FMCG/ payments/e-commerce/Financial Services industry
– Experience must include strategic planning of campaigns, communications planning and brand management.
– Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research and prior experience in working with marketing agencies is preferred.
Source
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