Job Description:
This individual will report into the head of PPC. This position will work as part of a cross functionalteam made up of marketing, web and technology teams. The individual will be responsible forconceptualizing, planning and implementing online/digital marketing strategies for our clients.
Responsibilities :
1. Drive campaign management service quality, client retention & growthUse of data and analytics to deliver marketing efficiencies
Lead a team of analysts to develop and execute the online marketing strategy for our clients,spanning across Search Engine Marketing, Display Marketing, Remarketing and FacebookMarketingAnalyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns toproduce the best return on investment
Manage & build strong team with best in class online marketing competencies, skills & experiencesets.
2. Support new business opportunity developmentUnderstand client challenges around driving traffic, customer acquisitions and/or revenue & maptheir business requirements to our solutions and services in paid channel marketing domain.
Work closely with business development and central response team on proposals, RFP and pitchesto support end-to-end sales cycle
Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overallresponseBenchmark digital readiness of client marketing programs with competitors/ industry to identifygaps and opportunity areas on paid channels
Desired Skills:
4 to 6 years of hands-on experience in digital marketing
Search Engine Marketing Should have a very high-level of proficiency. AdWords Certification is abonus.
Display Marketing, Social Marketing Preferred but not required.
Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
Experience in campaign management.
Strong analytical skills, numerical skills and a good knowledge of Excel
Ability to translate business objectives into a marketing solution
Ability to demonstrate business value of our solutions to prospects
Creative flair and enthusiasm for new ideas and concepts
Excellent deck making skills
Crisis Management Able to handle ad-hoc issues effectively.
Profile
Post graduate from tier I or tier II MBA college, preferably with Marketing or Communicationsspecialization
Overall 4-5 years of work experience and 2-3 years of relevant experience
Previous experience working for digital marketing agencies or consulting outfits in a similar position
would be a strong advantage
Hands on knowledge of campaign management tool like Adwords, Facebook, DSP or any similarcertification
Source
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